Link to article
Circulation: 10,000
Date: 3rd April 2014
Rocket Licensing on the 45th anniversary of The Very Hungry Caterpillar
Metro – Grubs up for a top caterpillar
The Very Hungry Caterpillar and Eric Carle featured in the Metro on Thursday 20th March – circulation of 1.3 million and a readership of 4.5 million
Rainbow Designs celebrates 45 years of The Very Hungry Caterpillar at Spring Fair
Firm launches anniversary range of infant developmental toys
Rainbow Designs is celebrating 45 years of The Very Hungry Caterpillar with the unveiling of a new toy range based on the popular pre-school property.
The new anniversary range was launched at this year’s Spring Fair and includes expansions in its infant developmental lines.
Marking the milestone, the new collection includes the Tummy Time Playmat, Large Developmental Elephant, Large Developmental Ladybird, Twist and Click Blocks and a wooden Counting Caterpillar.
The literary work from Eric Carle was first published in 1969.
Anthony Temple, Rainbow Designs’ managing director (pictured above), said: “We are delighted to be toasting The Very Hungry Caterpillar in its 45th year and to be showcasing our new products at Spring Fair.
“The Very Hungry Caterpillar is an enduring classic loved by pre-schoolers and parents alike, and Spring Fair was the perfect platform for the launch of our colourful, fun and educational new products – and to kick-start 45th anniversary celebrations and events which are lined up for this year.”
The latest additions join Rainbow’s portfolio of The Very Hungry Caterpillar plush, wooden and developmental toys.
Date: 4th February 2014
Circulation: 42,000
Rocket Licensing signs Walker Books for Q Pootle 5 TV tie-in titles
Models Own for fashion accessories
Models Own aims to set trends through ‘innovative formulations and unique marketing.’
Rocket Licensing has been appointed as licensing agent for the fashion accessory and make-up brand, Models Own.
With its focus on colour and style, Models Own aims to set trends through ‘innovative formulations and unique marketing.’
Initial product areas being explored in the new deal include phone covers, sunglasses, stationery, electrical hair care and apparel with retail targets including major online and high street fashion retailers and chemists.
Mark Rodol, CEO of Models Own, said: “Together with Rocket we are developing the strengths of an exciting brand with a genuine point of difference.
“We can safely say our customers will be thrilled to see their favourite brand on the new and very cool products we are working on.”
Models Own primarily targets an audience of women aged between 20 and 30 and boasts a portfolio of over 200 nail polish colours.
Charlie Donaldson, joint managing director at Rocket, added: “Innovation and affordable cool are what drive this brand and what its fans love about it.
“It’s no surprise that Models Own has such a dedicated following. As growth accelerates this is the perfect time to expand the reach of this incredibly popular brand.”
Circulation: 42,000
Date: 28th January 2014