Models Own aims to set trends through ‘innovative formulations and unique marketing.’

Rocket Licensing has been appointed as licensing agent for the fashion accessory and make-up brand, Models Own.

With its focus on colour and style, Models Own aims to set trends through ‘innovative formulations and unique marketing.’

Initial product areas being explored in the new deal include phone covers, sunglasses, stationery, electrical hair care and apparel with retail targets including major online and high street fashion retailers and chemists.

Mark Rodol, CEO of Models Own, said: “Together with Rocket we are developing the strengths of an exciting brand with a genuine point of difference.

“We can safely say our customers will be thrilled to see their favourite brand on the new and very cool products we are working on.”

Models Own primarily targets an audience of women aged between 20 and 30 and boasts a portfolio of over 200 nail polish colours.

Charlie Donaldson, joint managing director at Rocket, added: “Innovation and affordable cool are what drive this brand and what its fans love about it.

“It’s no surprise that Models Own has such a dedicated following. As growth accelerates this is the perfect time to expand the reach of this incredibly popular brand.”

Circulation: 42,000

Date: 28th January 2014

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