The tradition of welcoming one of Santa’s Scout Elves into the home at Christmas time has been embraced by millions of children and families worldwide. Over 13 millionĀ of Santa’s Scout Elves have been adopted since The Elf on the Shelf: A Christmas Tradition was published in 2005.

The Elf on the Shelf is the only elf that reports directly to Santa and has been firmly established as the original Christmas elf brand in the UK.

Licensor: CCA and B LLC