The tradition of welcoming one of Santa’s Scout Elves into the home at Christmas time has been embraced by millions of children and families worldwide.

Over 12 million The Elf on the Shelf: A Christmas Tradition box sets have been sold in the US to date and, in 2017, The Elf on the Shelf achieved the status of Number 1 Toy for Christmas on Amazon UK.

The Elf on the Shelf is the only elf that reports directly to Santa and has been firmly established as the original Christmas elf brand in the UK.

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