With over 80 years of history, Beano has created characters which have stood the test of time to become one of the most iconic British brands of all time, with 91% brand recognition amongst adults in the UK. A national treasure, Beano’s huge multi-generational appeal has ensured that the comic and Annual remain number 1 in the UK. 2017 also saw the landmark launch of Dennis & Gnasher Unleashed in the UK to become the highest rated show across all kid’s TV. An extensive range of style guides and assets supports a comprehensive and growing licensing programme of over 30 licensees.
Dennis is celebrating his 70th birthday in 2021!
Licensor: Beano Studios